As an important event of the 35th Golden Rooster Awards, the Golden Rooster Awards · Gulangyu Forum was held on Gulangyu, Xiamen, on the afternoon of 11 November. Chen Weihong, a well-known host of the CCTV Finance Channel, held a dialogue with leading entrepreneurs of the film and television industry, representatives of top investment institutions and well-known directors on the theme “The Digital Path of China’s Film and Television Industry in the Context of Global Digitalisation”, discussing Xiamen’s opportunities and possibilities in the wave of digitalisation and how to tell “China’s stories” well in that context.
Four guests, the well-known director, producer and screenwriter Huang Jianxin; Wang Jian’er, Party Secretary and Chairman of Shanghai Film Group Co., Ltd.; Yu Dong, Vice Chairman of the China Film Association and Chairman of Bona Film Group; and Xu Bo, Chairman of China Cultural Industry Investment Fund of Funds Management Co., Ltd., held three rounds of dialogue with host Chen Weihong under the headings “Chasing the Light: Digital and the Times”, “Highlight: Digital and Art” and “Spotlight: Digital and the Future”. From their different positions in film technology, content and distribution, and drawing on their sectors of the industry, they used high-profile cases such as the film The Battle at Lake Changjin to discuss industry trends and opportunities, explained the impact of the digital economy on Chinese cinema, discussed the relationship between technological expression and humanistic art in digital film and television, and, looking to the future, explored the possibilities that “film+” brings to the film industry and to people’s lives. The forum also drew on Xiamen’s film and television shooting resources and cultural promotion policies to explore the city’s particular strengths and potential in developing a digital film and television industry, and its opportunities in this wave of change.
2022 China Golden Rooster & Hundred Flowers Film Festival’s Golden Rooster Film Forum series showcased the new achievements of China’s film industry and the sense of responsibility and spirit of Chinese filmmakers in reaching for the heights of film art, and encouraged film workers to be confident and self-reliant, uphold fundamental principles while breaking new ground, forge ahead with determination and courage, and achieve new successes for the film industry in the new era.
