The main poster of the 37th China Golden Rooster Awards shows a rooster poised and focused just before crowing at dawn, combined with the traditional technique of marbling, giving a visual sense of many rivers converging into one. The rooster's tall comb and multicolored feathers take their orange-red palette from the phoenix flowers of Xiamen's natural landscape. Its wings open like petals and rise like waves. The image draws on the auspicious meaning of the rooster in traditional culture and represents the resilience and spirit of renewal of Chinese filmmakers. The secondary poster is built on the number 37, for the 37th China Golden Rooster Awards, merged with the comb of the Golden Rooster to form the poster's focal point. It pays tribute to the 36 previous editions of the awards and, as an abstract rooster comb, echoes the theme of the Golden Rooster Awards. The graphic design draws on the light and shadow of a film projector, giving a sense of depth and movement that symbolizes the vitality of film art. The poster uses black and gold with a modern minimalist design: gold stands for honor and achievement, and black for the depth and mystery of film art and the cinema. The contrast between the two colors underlines the authority of the Golden Rooster Awards and the depth of film art. Large areas of blank space leave room for the viewer's imagination and make the design easier to adapt for later applications.