"Gold is found only after the sand is washed away": this idea inspired the key visual poster of the 32nd China Golden Rooster Awards. In a simple, expansive style, the design places a rooster in the foreground, its shape evoking "a raised sail and the road home" on the sea. Gold sand is used as an element against a sea-blue and ink background, conveying the Golden Rooster Awards' return to its original aspiration.