34th
China Golden Rooster Awards
Visual Statement
The key visual poster of the 34th China Golden Rooster Awards is based on the winning entry of the 34th China Golden Rooster Awards Poster Design Competition. The rooster in the poster appears in several colours: Chinese red marks the firm commitment and passion of the centenary of the founding of the Communist Party of China; ecological green reflects the vitality and hope of harmonious development; sea-and-sky blue conveys clarity and breadth; glorious gold represents the aspiration and mission of building China into a strong film nation; and classical ink expresses the character and appeal of traditional culture.