Since its launch, GRIFF Industry has built an international promotion platform for many Chinese films and given film professionals around the world a window on Chinese cinema.
This year, GRIFF Industry will hold the first Golden Rooster International Roundtable, inviting international film festival directors, programmers and representatives of international film funds, among others, to map out cooperation channels for Chinese films going abroad. Two conversations will be held, discussing in depth the full process of a film project from concept to commercial return, examining the strategies that have helped Chinese films enter the international film scene, mapping out more efficient channels for Chinese films going abroad, and promoting exchange and cooperation among international filmmakers.
Taking an international film project from pitch to profit involves film financing, the impact of fiscal and tax incentives around the world on production decisions, and distribution and sales strategies in international markets. Through case studies and thematic discussions, the guests will outline capital paths and market dynamics in the global film industry, offering filmmakers a high-level platform for understanding industry trends and building cooperation.
In 2025, Chinese films won numerous honors at international festivals. How do programmers at top international festivals work? What little-known details make an outstanding submission? What key steps must a film take to go from “selected” to “sold”? Leading festival programmers will draw on their professional perspective to analyze the selection logic and commercial paths of the international market, offering filmmakers a clear and practical “strategy guide”.
November 12, 10:00-12:00, Jixiang Hall, InterContinental Xiamen. Guests from all sectors are welcome to join the discussions and explore new opportunities for international cooperation.
In addition, during the festival, the international guests will continue to hold one-on-one meetings with market screening films and WIP projects. Drawing on their experience with international festivals and fund cooperation, they will answer questions and offer professional advice to Chinese filmmakers and producers. If you are looking for international project cooperation, rights deals or other opportunities, you are welcome to register your project and book a one-on-one meeting with an international guest in advance.
Guests
Giorgio Gosetti
Director of the “Venice Days“ section of the Venice International Film Festival; veteran journalist, film critic and festival programmer. Gosetti previously served as deputy director of the Venice International Film Festival, then founded Venice Critics’ Week (2004) and the Rome Film Festival (2006), and has served as an adviser to the Longyue Sino-European Producers Association. He is committed to discovering independent, original films that break with established models.
Jacob Wong
Director of the Industry Office of the Hong Kong International Film Festival, Chinese-language film programmer for the Berlin International Film Festival, and film programmer and curator from Hong Kong, China. He previously served as programmer and director of the Hong Kong-Asia Film Financing Forum (HAF).
Cheng-sim Lim
Asia programmer for the San Sebastián International Film Festival in Spain and former co-head of programming at the UCLA Film & Television Archive. She has long promoted non-Western cinema in the United States and curated internationally recognized retrospectives such as “Heroic Grace: The Chinese Martial Arts Film”.
Natacha Deviller
A veteran French film producer, she has long focused on Asia-Europe co-productions, with more than 25 years of industry experience, nearly 20 of them in the Chinese market. She has produced or supervised more than 30 films. Recent China-France co-productions include Peking Man: The Last Secret of Humankind, made for France 10 and China Media Group, and Moon the Panda, co-produced with Gaumont and Mai Juin Productions.
Pedro Barbadillo
Head of The Slate film fund in Spain, documentary director and producer. He previously headed the Mallorca Film Commission and served on the board of the Spain Film Commission. He has also served on juries at several European film festivals, including the Directors’ Fortnight at the Cannes Film Festival and the Focus and Panorama sections of the Berlin International Film Festival.
Montse Salart Vicens
Head of the Creative Industries Department and Chief Commercial Officer at the Economic and Commercial Office of the Embassy of Spain in China. The department promotes the internationalization of Spain’s audiovisual industry by organizing participation in international trade fairs and offering policy support such as tax incentives, and hopes to attract Chinese productions to shoot in Spain.
Market Screenings
As an important part of GRIFF Industry, market screenings give films opportunities for rights deals and project cooperation, help quality films from around the world meet the needs of every link in the industry, and allow films to realize their commercial potential. One-on-one meetings with international guests are still open for registration. Please send a Chinese and English introduction of your film project to industry@cgrhfff.com. We look forward to your project joining the market screenings to explore the global film market together.
