With the growth of digital cultural tourism, the integration of technology and culture has become a key factor in the high-quality development of the cultural industry. As an emerging technology, VR/XR can bring new production methods and viewing experiences to the film industry. Industry experts and business leaders from China and abroad were invited to present case studies and discuss development trends and investment opportunities in the VR/XR film industry, covering VR/XR technology, markets and financing, content creation, film and TV copyright, and digital cultural tourism project development.

At the exchange, experts discussed how VR/XR technology can advance film and TV IP and cross-sector applications. Cao Jun, Deputy Secretary-General of the China Film Association, said VR and AI are reshaping the entire filmmaking process. VR director, executive producer and producer Fan Fan presented a full-sensory experience project based on Luoyang. German XR content creator Cyril Tuschi presented work on a multi-sensory VR ecosystem.