On the morning of November 15, the main forum of the 2024 China Golden Rooster&Hundred Flowers Film Festival Golden Rooster Gulangyu Forum was held at Gulangyu Pipe Organ Art Center. Zhang Yan, member of the Standing Committee of the Fujian Provincial Party Committee and Minister of Propaganda, and Deng Guanghui, Secretary of the Party Group and Vice Chairman of the China Film Association, attended the forum and delivered speeches. Zhang Yan pointed out in his speech that the new era calls for Chinese films to grasp the historical position and passionately depict the magnificent atmosphere of national rejuvenation; The new era calls for Chinese films to adhere to the people’s position and enhance the spiritual strength of the people in writing epic stories; The new era calls for Chinese films to adhere to integrity and innovation, and to steadfastly climb the artistic peak.

Zhang Yan, member of the Standing Committee of the Fujian Provincial Party Committee and Minister of the Propaganda Department

Deng Guanghui stated in his speech that films must adhere to the correct leadership of the Party and continue to deepen reforms; Movies should contribute to the construction of a cultural powerhouse and continuously promote creative prosperity; Movies should build a modern form of civilization and unleash their spiritual power. Faced with the current challenges of promoting high-quality development of films and the concerns of the people, filmmakers are once again closely united, resonating on the same frequency and answering the same questions together.

Deng Guanghui, Secretary of the Party Group and Vice Chairman of the Chinese Film Association

Qin Zhengui, Deputy Director of the Film Bureau of the Central Propaganda Department and Director of the Film Script Planning Center, Xu Shouyao, Executive Deputy Minister of the Propaganda Department of the Fujian Provincial Party Committee and Director of the Provincial Film Bureau, Wu Zidong, Standing Committee Member of the Xiamen Municipal Party Committee and Minister of the Propaganda Department, Zhang Qing’an, Secretary of the Party Committee of the Central Ethnic Song and Dance Troupe, Li Shaoping, First level Inspector of the International Exchange and Cooperation Bureau of the Ministry of Culture and Tourism, Yin Hong, Vice Chairman of the China Film Association and Professor of Tsinghua University, Fu Ruoqing, Vice Chairman of the China Film Association, Secretary of the Party Committee and Chairman of China Film Group Corporation, Zhang Ji, Vice Chairman, Screenwriter and Director of the China Film Association, Liu Bing, Deputy Secretary General of the Party Group of the China Film Association, Song Zhiqin, Executive Deputy Director of the Film Art Center of the China Federation, Jie, CEO of Maoyan Entertainment Zheng Zhihao, Chen Zhixi, Chairman and President of Wanda Film Co., Ltd., Fang Li, Producer and Director, Liang Junjian, Deputy Director of the Cultural and Creative Finance Research Center and Associate Professor of the School of Journalism and Communication at Tsinghua University’s Wudaokou School of Finance, Mu Chen, Dean of the Lighthouse Research Institute at Alibaba Pictures, Dong Runnian, Screenwriter and Director, and actors Yue Hong and Ma Li attended the forum. The forum is hosted by Dai Xiaonan, the chief host of Xiamen Radio and Television Group.

The whole forum was organized under the theme of “Gathering the Power of Reform and Painting the Light and Shadow of the Times”. With the theme of “Gathering the Power of Reform and Painting the Light and Shadow of the Times”, the forum was divided into three parts: theme sharing, Gulangyu release and round-table dialog.

Theme Sharing Focusing on the “mission of the times”, the guests shared their views on “deepening the reform and writing a chapter of modernized Chinese cinema”.

Fu Ruoqing stated in his speech titled “Concentrate and Unite, Let Film Break Waves with the Times” that we should adhere to the creation centered on the people, and the audience is the eternal coordinate of the development of the film industry. Faced with the current policy environment and the solid foundation of reform and development over the past few decades, creators should adhere to the strategy of building a strong cultural nation, cultural confidence, and technological innovation, and have the courage to face challenges and seize opportunities.

Fu Ruoqing, Vice Chairman of the China Film Association, Secretary of the Party Committee and Chairman of China Film Group Corporation

Li Jie explored the development trend of Alibaba Pictures from the perspectives of “bringing in” and “going out” under the title of “Bringing in and Going out: Making Film a Common Language for World Cultural Exchange”. He believes that the film industry in 2024 will be dominated by domestic films, with imported films adding icing on the cake; Presenting traditional Chinese culture and Eastern aesthetics to the world, and telling the stories of China in our era, is of utmost importance.

Li Jie, President of Alibaba Pictures

Zheng Zhihao pointed out in his speech titled “Gathering Technological Power and Co drawing the Light and Shadow of the Times” that filmmakers need to discover good Chinese stories in terms of content; On the creative side, one needs to dare to break through their comfort zone; On the audience side, it is necessary to meet the audience’s “sex time ratio” and the film’s “cinema attributes”; On the technology side, it is necessary to provide opportunities for technological progress to give new wings to creativity.

Mao Yan Entertainment CEO Zheng Zhihao

Chen Zhixi shared the innovation and transformation plans of Wanda Cinema in the future under the theme of “Facing the Future, Creating a ‘Trinity’ Super Entertainment Space”. By sharing cases such as’ Flower World ‘, Wanda aims to create a composite experiential space that combines artistic empowerment, avant-garde trends, and urban creativity in the future.

Chen Zhixi, Chairman and President of Wanda Film Co., Ltd

Fang Li uses his emotions to perceive and convey the responsibility and commitment of filmmakers. In his speech titled “Life is Too Short, Make Movies that Live Longer than Yourself”, he pointed out that movies can leave the imprint of the times on the younger generation, and he hopes that movies will live longer than our lives.

Producer and Director Fang Li

“Gulangyu Publishing” brought three highly valuable reports: Yin Hong released the “2014-2024 Report on the Ten-Year Artistic Development of Chinese Cinema”, in which he pointed out that the ten-year development of Chinese cinema has made us even more resolute in our people-centered creative thinking and orientation. The report summarizes the ten-year artistic development path of Chinese cinema from four aspects: the people-centered creative orientation, the inheritance and innovation of excellent traditional culture, the integration and breakthrough of genre films, and the blossoming of small- and medium-budget films.

Yin Hong, Vice Chairman of the China Film Association and Professor at Tsinghua University

Liang Junjian released the “2024 China Film Investment and Financing Report”, which analyzed data from the perspectives of the film market and project investment and financing overview, analysis of film market entities, ESG disclosure of Chinese film companies, challenges and reform prospects of the film industry. He called on the industry to respect the laws of market creation, embrace technological changes, and work together to continue to strive for high-quality development of Chinese films.

Deputy Director of the Cultural and Creative Finance Research Center at the Wudaokou School of Finance, Tsinghua University

Associate Professor Liang Junjian from the School of Journalism and Communication at Tsinghua University

Muchen has released the “2024 China Film Audience Trends Report”, which showcases the changes in the 2024 film market and audience from various aspects such as the demand and preferences of film audiences for content, their consumption and behavior habits, industry experts’ market reviews and prospects. The three reports cover the artistic development, investment and financing situation, and audience trends of Chinese films, providing important references for the development of the Chinese film industry.

Mu Chen, Director of Alibaba Film Lighthouse Research Institute

In Round Table Dialogue In the roundtable dialogues, Zhang Ji, Yue Hong, Ma Li and Dong Runian discussed topics such as “the era and the people”, “the relationship between role and empathy”, etc. In the face of the changes of the times and the growing spiritual needs of the people, the guests talked about their voices from different perspectives.

Round table dialogue session

Talking about the sense of the times in his works, Zhang Ji believes that a filmmaker should never stand on the shore and watch the changes, but rather meet the changes in the midst of what the changes themselves bring. Dong Runian believes that in the face of the rapid development of the Internet, creators need to feel life with their hearts while delving into the network and examining the true psychology of the audience. Regarding characterization, actors Yue Hong and Ma Li gave answers from two directions. Yue Hong believes that actors need to observe life, adhere to the second creation, sea and river, and constantly learn, so as to make the characters have flesh and blood. Ma Li believes that actors need to be rooted in life, need to let the audience resonate, see the real, and call on movie creators to make more movies with positive social energy. Participants discussed how to create more three-dimensional and realistic characters from the perspective of artistic creation; in light of the current situation and trends, they affirmed the necessary significance of focusing on the times and the people for contemporary creation, as well as the importance of triggering audience resonance through characterization.