In 2025, building on last year’s 3 sessions in Hong Kong, Macao and Taiwan, the Golden Rooster Promotion Conference adds a mainland session, an Asian film session and a science fiction IP session. With well-known filmmakers attending and industry insights released, the conference now covers the full life cycle of the film and TV industry and extends its reach worldwide, further promoting exchange and cooperation among international filmmakers.

The Hong Kong session will feature veteran filmmakers Tony Leung Ka-fai and Stanley Kwan in conversation with the new generation of Hong Kong cinema. Five new actors, Wai Chun-sing, Chan Cham-man, Ng Wing-sze, Chan Wing-yan and Chan Tsz-huen, will appear together, showing the new energy of Hong Kong cinema and looking for more cooperation with mainland and international filmmakers. The creative teams of Reversal in the First Half, Killer #4 and other films will also attend to meet guests.

The Macao session will announce the 2025 “Filming in Macao” production subsidy program and the “Macao Elements” publicity and distribution subsidy program, and present projects from five local film and TV companies. Drawing on its local scenery and through the subsidy programs of the Cultural Development Fund, Macao encourages outside teams to shoot in Macao and incorporate “Macao elements”, promoting cultural exchange in the Greater Bay Area.

The Taiwan session will present a number of quality film and TV projects and literary IPs covering diverse genres and serious themes. They include WIP film projects of various genres and subjects, as well as major IP projects planned for development into live-action films, series, animation and AAA games. Several literary works with strong adaptation potential will also be presented, showing the lively and substantial creative scene of the Taiwan region.

Kodansha, one of Japan’s most influential publishing groups, has been invited to give a special presentation on the theme “The Global Journey of Japanese Stories”, sharing its latest strategy for taking Japanese IP global. The session will also present films on various subjects from Malaysia, Thailand, Vietnam and other countries and regions, reflecting the cultural diversity of Asia.

The mainland session will present several completed films, including Burst Pipe and Her Blossoming World. iQIYI will launch its “Prairie Fire Program” and “Pre-Breakout Program”, and the Dengta platform will release a special industry report that addresses key problems in the industry and offers a reference for decision-making by film professionals.

This Golden Rooster science fiction IP session brings together industry experts, well-known writers and creators to present a number of science fiction IP projects with varied subjects and distinctive perspectives. They include original IPs such as Project Nantianmen, rooted in the technology and culture of China’s aviation industry, as well as works that have won the Galaxy Award and the Hundred Flowers Science Fiction Literature Award, such as Infiltrating Guiyang and The Mars Exam. A roundtable will also discuss the diverse forms of expression and cross-media adaptation of science fiction IP.

Contributed by | GRIFF Industry
Edited, proofread and laid out by | Festival Publicity Department